Never trade the thrills of living for the securities of existence

In your last Radical Marketing Strategy email we spoke about
getting free publicity. I gave you the example of billionaire
Sir Richard Branson, who built his Virgin empire largely on free
publicity.

Today I want to talk about the Rocking Chair Test. I first heard
of this concept while listening to an Anthony Robins CD. He said
to imagine yourself when you are 90 years old, sitting on your
rocking chair, looking back at your life. What was it like? Did
you live it to it's fullest potential? Did you enjoy it? Did
you take risks?

I find that most people are either too afraid to take risks, or
are regretting not taking them. So my advice to you
Jeff is to take some risks. "Nothing ventured,
nothing gained" as the saying goes. Things usually have a way or
working out.

Many people dream of starting their own business but are just too
afraid to start. Or they think that they lack some sort of
special ability that successful entrepreneurs have. Well let me
tell you, the only ability that successful entrepreneurs have is
the guts to take risks - nothing more. Successful entrepreneurs
are not smarter than the average person, in fact many of them are
high school or university dropouts.

What they have is a dream, and an iron will and determination to
succeed. Be like them and take risks. I've read somewhere that
it takes 7 years or so to make a business successful, which might
turn some people off. Well the truth is you're going to live
those 7 years anyway. So you might as well make the most out of
them.

There's nothing worse than living your life in a safe and secure
manner, and then later regretting it when you're old and sitting
on your rocking chair, looking back at the wasted years and being
filled with regret.

One of my favourite quotes is "Never trade the thrills of living
for the securities of existence". I love it. It tells us to
take some risks to live our life to the fullest potential.

Ask yourself Jeff, are you living or just
existing?

Next week I'll share some thoughts on staff issues.

Until then.

Dedicated to your success,

Suhail G. Algosaibi, MBA, MCMI, AP
http://www.RadicalMarketing.com